About
A specialized team with enterprise expertise
Option 1 pairs executive-level B2B marketing leadership with hands-on AI, MarTech and analytics integration — delivering results that drive up your KPIs.
Scott Sumner
Principal — Marketing, Business AI & Analytics
Option 1 is led by Scott Sumner, who brings more than 20 years of B2B marketing leadership across deep-tech, networking and cybersecurity. He has held executive and senior marketing roles at iBwave Solutions (a Corning company), Netskope, Kadiska, EXFO and Accedian, building and scaling organizations through growth, funding and acquisition.
His work spans the full commercial stack: demand generation and digital marketing, product marketing and positioning, RevOps and CRM automation, sales enablement, channel strategy, and the analytics that connect them. In recent years that focus has shifted toward business AI adoption — designing governed RAG architectures and AI content engines that let lean teams produce enterprise-quality output at scale.
Scott holds a Master of Engineering and a Bachelor of Engineering from McGill University, and works with clients in Canada, the U.S. and Europe.
At a glance
- Focus
- AI & MarTech transformation, RevOps, analytics
- Sectors
- Deep tech, networking, cybersecurity, SaaS
- Education
- M.Eng., B.Eng. — McGill University
- Based in
- Montréal, Québec, Canada
Core competency & expertise
AI & MarTech
- AI content engines
- RAG architecture
- Prompt engineering
- Agentic workflows
- AI governance & security
Demand & RevOps
- Demand generation
- CRM & marketing automation
- Lifecycle & pipeline design
- Sales enablement
- Channel & partner marketing
Analytics & Leadership
- Marketing analytics & attribution
- SEO, GEO & AEO
- Product marketing & positioning
- Brand, PR & analyst relations
- Fractional marketing leadership